RESEARCH & STRATEGY

Appalachian Trail Conservancy

Throughout the summer of 2015, I worked with the Appalachian Trail Conservancy on their ‘broader relevancy’ goals—a part of their five-year strategic plan for 2019. Through the course of this work, I developed strategies and recommendations for the ATC to help them in reaching their strategic goals of making the Appalachian Trail relevant to a younger, more diverse audience—ensuring the protection, preservation and enjoyment of the Appalachian Trail for generations to come.

 

process

  • Collecting and synthesizing existing work within the organization and organizations doing similar things 
  • Interviewing and surveying ATC staff, volunteers, board members, partners and experts in the field
  • Facilitating a workshop with staff, volunteers, committee members and K-12 teachers in the TTEC program